Urban Loft Window Treatments Welcomes 2018 with New Branding and Website
Hello 2018! 2017 was an incredible year for us at Urban Loft Window Treatments. We had many wonderful collaborations with designers, architects and builders in addition to completing some of our own pretty awesome design projects. I also landed a large commercial design project in New York with Tina Delia of Delia Designs . Another exciting event so far is our new website + branding launch. I was looking for a cleaner look and a fresh version of our branding. I asked two talented experts to help me. Here are my 2 top picks...
First was Kate Gruenke of Kate the Socialite. She helps me with digital marketing and she convinced me to switch to the Squarespace platform and I am loving it so far! I'm pretty tech-savvy but this platform is super user friendly. Kate is young, smart and very experienced in the design industry, both in marketing and web design. She has built an amazing business providing services to interior designers and window treatment professionals. Once the design was done, I was able to customize my site all by myself which has saved me a lot of time. I will be the first to admit that I am not an easy client- I am picky and detail-oriented to a fault and I want what I want-HA! Kate was patient and she listened to my needs. She also has a streamlined process to get the job done fast. Squarespace is awesome. Thank you so much Kate!
Secondly, I asked my long-time client and friend D, a talented graphic designer to refresh my branding. She initially designed my re-brand five years ago when I made the move from full-service interior design to specializing in window treatment design. I knew she was the right person for the task, she just gets it. She has amazing taste and she always grasps what I want after just one short conversation. I couldn't be happier with the results. Thanks D, you managed to hit it out of the park a second time! I feel ready to face 2018 and continue to scale my company! Here's to a great year! xocc